Becky Terry joins the American Angus Association’s comprehensive media center

Angus Productions Inc. (API), a subsidiary of the American Angus Association®, welcomes Becky Terry as its new director of creative media. Terry will be primarily focused on spearheading the Association’s annual convention and trade show, overseeing API’s efforts to strengthen brand cohesion, marketing and cross-channel audience engagement, and leading its business development efforts.

“Becky brings to API a wealth of expertise not only in breed association communications and advertising, but also has a successful career in allied industry, working on some of the most successful brand-building, advertising and marketing programs in the beef industry,” says API General Manager Eric Grant. “We are excited about her joining our team and the positive impacts she’ll have on the breeders we serve.”

Terry possesses nearly two decades of experience in ag communications, marketing and advertising. She served as manager of advertising and creative services for Hereford World, as well as publications manager for the North American Elk Association. She also owned and operated Showboat Graphics for 11 years, a company that provided graphic design, advertising consultation and marketing for more than 20 companies, including API.

In 2010, she joined Osborn Barr, an industry-leading advertising agency, as account supervisor. In this capacity, she worked closely with Merck Animal Health and other clients in the development and execution of marketing and advertising campaigns. She was directly responsible for event planning and execution for last year’s Cattle Feeders Business Summit and Cattle Feeders Hall of Fame, as well as the recent Vista® vaccine new product launch meetings. Terry was instrumental in founding the Cattle Production Veterinarian Hall of Fame and leading its annual awards program.

Terry also led national trade show initiatives to maximize client presence and sponsorships at National Cattlemen’s Beef Association Trade Show and Convention, World Dairy Expo, American Association of Bovine Practitioners and World Pork Expo.

A native of Kansas, Terry resides with her family in Winchester, Kan. She is a graduate of Kansas State University, holding a degree in agricultural business.

Source: Angus Association