Source: California Beef Council news release

Does this sound familiar? You’re in the grocery store and you see a special on Chuck Roast, but you’re not sure what to do with a Chuck Roast–Slow-cook? Braise? (What’s “braise,” anyway?) Or you need meal options that are fast, satisfying and nutritious. Or you know that if you’re tired of making the kids the same old thing for lunch, they must be positively bored out of their minds.

Experience the interactive Multichannel News Release here:

“We’ve all been there in one form or another,” laughs Annette Kassis, Director of Consumer & Brand Marketing for the California Beef Council. “So we thought we’d do our bit to help.”

And the BEEFabulous mobile app was born.

BEEFabulous from the California Beef Council goes beyond the traditional recipe app. In addition to beef recipes, the app has access to features like an interactive butcher counter, grocery list and videos. The more than a dozen recipe collections update occasionally with new or seasonal recipes and include 30 Minutes or Less, One Dish Meals, Classic Beef Comforts, School Lunches and more. Each recipe includes ingredients, instructions and nutritional information, and recipe ingredients are easily added to your in-app grocery list.

BEEFabulous from the California Beef Council is available free for both Apple and Android, and can be downloaded from