Recent genetic advances available to facilitate herd selection decisions to enhance profitability of the beef value chain will be highlighted at the “Beef Profit Alliance” set for July 22-24 on the Kansas State University campus in Manhattan.
The event is a combined national meeting of the Red Angus Association of American and the American Simmental Association, but commercial producers and others industry participants are invited to attend, according to Bob Weaber, cow-calf specialist with K-State Research and Extension.

“Our world-class faculty in the Department of Animal Science and Industry is excited to host the meeting of these two industry leading organizations on our campus,” said Ken Odde, department head. “The opportunity for our faculty and graduate students to interact with members of these organizations while they explore the next generation of selection tools for the beef industry is invaluable.”
The meeting includes registration from 2-5 p.m. and an opening reception, official welcome and panel discussion at 5 p.m. on Sunday, July 22 at K-State’s Weber Hall. Monday, July 23 includes a full day of panel discussions, keynote speakers and concurrent sessions and Tuesday, July 24 includes several rotating sessions. The program ends by noon on Tuesday.
Presentation topics include:
• Genetic Improvement from Peas to DNA.
• Profit Simplified – the Role of Economic Indexes.
• Beef Industry Spokesmanship and Communications.
• How Will Disease Control Impact our Seedstock Businesses.
• Should We Database Confirmation Traits?
• Profit Drivers in the Feed Yard.
• Fertility and Heterosis … it’s a Fact
• Survive or Thrive – the Future of Breed Associations.
• Can We Really Blend Shows and ERTs?
• Cutting Costs in Cowherds with Genetics.
• Do Premium Branded Beef Programs Want My Cattle?
• So, You Aspire to be an Elite Seedstock Producer?

A highlight of the program, and something unusual in a meeting like this, said Weaber, is the opportunity for producers to view live animals and test their skill at estimating carcass measurements on Sunday. Those animals will be harvested on Monday and K-State meat science professor Michael Dikeman will lead a discussion on evaluating the carcasses on Tuesday.
A registration fee of $85 per person covers all educational sessions and materials, opening reception and dinner, Monday lunch, and Monday transportation and supper at the “Evening in the Flint Hills.”
Registration, lodging information and a complete agenda for the Beef Profit Alliance is available at either association’s website: or, or contact either association by phone: American Simmental Association (406-587-4531) or Red Angus Association of America (940-387-3502)
A pre-conference tour near Strong City, Kan. is available Saturday, July 21. Joe Mushrush and his family are offering a “Red Angus Evening” and supper at the Mushrush Ranch beginning with a tour at 4 p.m.
Another pre-conference tour of Manhattan area Simmental operations is available Sunday, July 22, beginning at 10 a.m. at River Creek Farms. Both tours are free of charge, but RSVPs by July 13 are required. For Saturday’s tour, contact Joe and Connie Mushrush at 620-273-8581. For the Sunday tour, contact Ralph Brooks at 785-537-1214.

Source: Kansas State University