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MADISON, N.J.  – Aug 24, 2016 – Cattle producers now have three options – Select, Choice or Prime – for staying current on the cattle markets and industry news with the Beef Market Central™ mobile app update. The changes also include an enhanced real-time price index and market information, cattle market ticker and end-of-day cattle reports for an even better user experience. Users can download, update or upgrade Beef Market Central through mobile app stores (Apple and Android); new users can visit beefmarketcentral.com for more information.

Like the first edition of Beef Market Central, the update was designed with extensive input from producers to help ensure easier access to the information they utilize most. Dusty Markham, commercial cattle business director for DVAuction, says producers involved in the daily business of buying and selling cattle, speak highly of the value Beef Market Central brings them. “Beef Market Central simplifies and expedites keeping up with the cattle market, while providing clarity on the current market trends. While they’re out checking cattle, they can look at the markets and catch up on business right there. That’s a huge benefit to individuals working in this industry,” Markham said. Producers can access any of the new versions from a computer in the office, or on a smart phone or tablet.

The Select option provides access to the futures markets, news and weather, while the upgrade to Choice – available by providing an email address and answering a few questions – delivers access to the latest national cattle prices and the cattle analyzer section. One Merck customers can utilize the Prime membership, which includes all of the real-time information: market summaries, the national feeder cattle ticker, sales reports, quick reports and the top daily sales. Prime also allows users to create and save custom reports.

Jim Miles, beef cattle marketing lead for Merck Animal Health, says the new update allows cattle producers to choose a version that’s right for them. “While Prime offers the complete package of features, some producers will find that the Select or Choice options will continue to meet their needs.” Miles says he hopes Beef Market Central will continue to serve as a valuable asset to producers across the country.  “We’ve tested this mobile app with hundreds of producers, and I always hear stories about how this is making it easier for producers to keep up with market information and organize cattle reports.”

About Beef Market Central

Beef Market Central is proudly brought to you by Merck Animal Health, in coordination with DVAuction and Drovers. The goal of Beef Market Central is to make a cattle producer’s day a little easier by bringing the latest in cattle market real-time information through one dashboard. For more information on Beef Market Central, please visit www.beefmarketcentral.com.

About Merck Animal Health

For 125 years, Merck has been a global health care leader working to help the world be well. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Through its commitment to the Science of Healthier Animals™, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com or connect with us on LinkedIn, Facebook and Twitter at @MerckAH.